Rae Ann Good Joins The Novo Group as VP of Business Development
Posted on Tue, Nov 01, 2011
Novo Hires VP of Business Development to continue to build and support growing client base
CHICAGO – October 11, 2011 – The Novo Group, a managed recruitment outsourcing firm, announced today that Rae Ann Good joined the company as VP of Business Development. A marketing and sales veteran with extensive experience in general management and new business development, Good will lead Novo’s direct sales force in generating and cultivating new and existing client relationships. Good will be based in Novo’s Chicago office.
“Good’s impressive marketing and sales background brings invaluable knowledge and experience to The Novo Group, which will help us continue to expand our business relationships,” said Cindy Lu, president and CEO of The Novo Group. “Her strong track record of building and managing new business initiatives makes her a solid addition to Novo’s senior management team.”
Previously, Good ran her own branding and communications company, Good Communications, where she developed innovative marketing communications programs for new business opportunities. Before starting her own company, Good was the Senior VP and Partner, Deputy General Manager at Fleishman Hillard, where she managed Fleishman’s $14MM, 70-person Chicago office. While at Fleishman she started and built their Brand Marketing Group into a $3MM profit center with 12 individuals within 15 months, operating at a 30% profit margin.
Before helping head up Fleishman’s Chicago office, Good held the position of Senior VP, General Manager of Fleishman’s Milwaukee office where she developed an aggressive new business plan and led competitive new business pitches which resulted in high-profile client wins including Harley Davidson, Briggs & Stratton and Johnson Controls.
Prior to working with Fleishman Hillard, Good was Managing Director at Burson-Marsteller, a leading global communications firm. While at Burson-Marsteller, she managed a portfolio of $4.5MM in client revenue with a consistent profit margin of 28% and led a group of 18 individuals.
“I was drawn to the organization by the energy and passion within the company,” said Good. “The Novo Group is comprised of a team of very talented, driven and enthusiastic employees with a defined strategy and market specialization, who understand what it takes to find and hire top talent for their clients. I am excited to be a part of such a forward looking company like The Novo Group.”
About The Novo Group
The Novo Group is a managed recruitment outsourcing firm providing a unique alternative to more traditional 3rd party recruiters and search firms. The Novo Group has a proven, best-practice recruitment process that’s deployed by highly skilled recruiters resulting in more qualified candidates at half the cost of contingent and retained firms. Instead of engaging in a series of one-off, costly contingent exercises, Novo forms a partnership with its clients, helping to embed a deliberate recruitment process that acts as an ongoing resource to help companies stay in front of their hiring needs.
Novo is a national company headquartered in Milwaukee, WI with an office in Chicago and a remote workforce in Arizona, California, Pennsylvania, and Texas.